Britain’s best-selling newspaper, The Sun, looks to have ended its controversial tradition of featuring topless models on page 3.
It will bring an end to the run of topless pictures which started with German model Stephanie Rahn, who featured on the first edition in November 1970.
The move was announced by the paper’s sister paper, The Times, also owned by Rupert Murdoch.
But the news won’t end pictures of topless women across its output.
The Sun’s tweet (below) advertised the latest model on its twitter feed today, which will be available on The Sun’s website.
The media magnate Rupert Murdoch, chairman of News Corporation which owns The Sun, labelled the page 3 tradition last year as ‘old-fashioned.’
But in the same tweet he discredited the feminists who have campaigned against Page 3 as a continuation of sexist attitudes towards women.
The ‘No More Page 3’ campaign, which has garnered over 200,000 signatures, has protested against page 3 over the years, most notably when Green MP Caroline Lucas wore a campaign t-shirt during a Commons debate.
The campaign has also been known for its extensive online presence.
Whilst the official announcement of the cancellation has been welcomed by campaigners, some commentators have called for The Sun to continue its removal of revealing pictures of women.
Many feel the #NoMorePage3 campaign has ignored several other problematic aspects of The Sun.
This includes its alleged treatment of women beyond Page 3, including allegations of transphobia, body shaming and ageism.
The apparent demise of the Page 3 phenomenon has been strongly welcomed by Labour’s Harriet Harman who is Shadow Deputy Prime Minister and Shadow Secretary of State for Culture, Media and Sport.