Business and Finance

Nudity comeback in Playboy magazine

Playboy publications online home page.

Playboy publications online home page.

Playboy magazine has announced that they are bringing back naked pictures, a year after dropping nudity from its glossy sheets.

The magazine stopped printing nude pictures in April 2016 as they wanted to broaden its appeal.

Last week, it Tweeted the April 2017 cover with the hashtag #NakedisNormal.

 

 

Cooper Hefner, Playboy’s chief creative officer and son of founder Hugh Hefner, said removing nudity from Playboy was ‘entirely a mistake.’

Cooper is returning the family business to its origins.

He said:

Nudity was never the problem because nudity isn’t a problem. Today we’re taking our identity back and reclaiming who we are.

 

The new issue says it plans to show nudity as an act of female empowerment.

It includes an article by the actress, Scarlett Byrne, who is described as discussing ‘the importance of owning female sexuality and the double standards that still exist between women and men.’

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