World Book Night – 23 April 2018. Credit: The Reading Agency

It’s a conundrum we’ve all faced at some point in our lives- ditch a book you’re not really enjoying or grit your teeth and power through to the end.

A new study has found that many a bibliophile (18% of Londoners, in fact) will never give up a on a dull read.

The study was commissioned by The Reading Agency to mark World Book Night on April 23rd, who have started the #quitlit campaign on social media to bring some much needed reassurance to ‘book block’ sufferers.

The survey also found that 57% of Londoners spend up to 3 months struggling through a book before eventually giving up.

More than half of us spend up to 3 months struggling through a book before deciding to give up on it, our new research reveals. Today #WorldBookNight wants you to #quitlit you’re not enjoying and try something new instead https://t.co/mrdQSGWjBW pic.twitter.com/BStN9YoUml

— World Book Night UK (@WorldBookNight) April 23, 2018

The Reading Agency’s research also highlights the wider benefits of reading, with a majority of Brits (91%) believing that reading can have a positive effect on mental health and wellbeing.

Those of us who are reading books are finding companionship between the pages, with one in four (28%) saying they would be most likely to turn to books if they felt lonely.

I caught up with The Reading Agency’s PR Manager, Jessica Nazaire, to find out more about World Book Night and the ‘book block’ crisis.

First celebrated in 2011, World Book Night aims to bring together people who don’t read or do not have regular access to literature.

The name took its lead from the well-established and successful children’s reading celebration in UK and Ireland called World Book Day.

So as day is for children, then night is for adults.

Events are held up and down the country to celebrate the difference reading makes to people’s lives. Visit World Book Night’s Event Page to find out more on what’s happening near you.